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Public Relations - How you can Organize a PR Event

PR - A PR event could be great for generating free media coverage for your client, nevertheless it needs to be properly organized or disaster may ensue. In this article I have set out some tips for ensuring that your PR event achieves all the goals set for it.

Organizing a prosperous PR event isn't an complicated matter -- you just have to follow a few guidelines in order to ensure that things are arranged as smoothly and effectively as possible by taking the steps described below...

1. Choose the type of event

The kind of event which suits the consumer will be determined by a number of variables such as his budget, the required outcome and whether he desires to focus on swift or long-term success. Having discussed these 4 elements with the person you are working for, you can suggest a celebration which seems best suited to his needs. The last decision, of course, rests with the client.

2. Set an appropriate date

Whatever sort of event your client decides, make it clear that all events make time to put together. Ideally, you ought to set a date a minimum of six months hence for your event, and preferably more. The more time you have to promote the event, the more successful chances are it will be. This isn't to say that planning a celebration to take place in six weeks time is impossible, since it isn't, but it will require considerable effort to ensure that everything is arranged properly in such a short space of time.

3. Create a list of all that needs arranging

Different events require different arrangements. If your client wants to sponsor an outdoor event then discussions must be entered into with the individual or team involved. If he wants to launch an open competition then decisions regarding the type of competition, the way it will be promoted and the prizes involved will need to be made. Whatever the type of event you are asked to work on, make a list of each single thing which needs arranging, from organizing a suitable venue to obtaining any licenses which may be necessary (for example, a performance license or even a license to run a lottery).

4. Start promoting the big event

Kazakhstan - When you know exactly what you need to do to get a successful event organized, you can start promoting it. Probably the most cost-effective way to do this is by sending press announcements to as many as possible local (or national in the event the event demands this) newspapers, broadcasters along with other relevant organizations. Of course, in addition to using press releases, other promotional methods can be employed if the budget allows. Advertising, direct mailshots and also internet promotion can all be used to good effect for most events.

5. Use your list to set things up

Now that you have started making use of by promoting the event, start working through your list and setting some misconception. Hire the venue, send out invitations and do other things that you have decided you need to do to make the event a success.

6. Aim to get ongoing publicity

Once things are in place and the event is sorted out, aim to get even more publicity by contacting the feature editors of newspapers, magazines and television shows and inviting these to cover the event. If the event is something which will be of interest to their readers or viewers, you can get coverage before, during and after the event -- thus turning perhaps a 'one-day' PR event right into a publicity campaign which spans several weeks.

Public relations - If you follow these simple guidelines, your PR event should be a resounding success and generate a lot of valuable publicity and goodwill to your client.