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Public Relations - How you can Organize a PR Event

PR - A PR event can be great for generating free media coverage for your client, but it needs to be properly organized or disaster may ensue. In this article I have set out some suggestions for ensuring that your PR event achieves all the goals set for it.

Organizing a successful PR event isn't an complicated matter -- you need to simply follow a few guidelines in order to ensure that things are arranged as smoothly and effectively as you can by taking the steps described below...

1. Decide on the type of event

The sort of event which suits your customer will be determined by a number of variables for example his budget, the specified outcome and whether he wants to focus on swift or long-term success. Having discussed these factors with the person you might be working for, you can suggest an event which seems most appropriate to his needs. The last decision, of course, rests with all the client.

2. Set a suitable date

Whatever kind of event your client decides, make it clear that all events remember to put together. Ideally, you need to set a date at least six months hence for your event, and preferably more. The more time you have to promote the event, the more successful it is likely to be. This isn't to express that planning a meeting to take place in six weeks time is impossible, as it isn't, but it will require considerable effort to ensure that everything is arranged properly in such a short space of time.

3. Do a list of all that needs arranging

Different events require different arrangements. In case your client wants to sponsor an outdoor event then discussions will have to be entered into with the individual or team under consideration. If he wants to launch an open competition then decisions for the type of competition, the actual way it will be promoted and the prizes involved will have to be made. Whatever the kind of event you are asked to be effective on, make a list of each and every single thing which needs arranging, from organizing the right venue to obtaining any licenses which may be necessary (for example, a performance license or perhaps a license to run a lottery).

4. Start promoting the big event

PR - When you know exactly what you need to do to get a successful event organized, you can start promoting it. Probably the most cost-effective way to do this is by sending press releases to as many as possible local (or national in the event the event demands this) newspapers, broadcasters along with other relevant organizations. Needless to say, in addition to using press releases, other promotional methods can be used if the budget allows. Advertising, direct mailshots and even internet promotion can all be familiar with good effect for many events.

5. Make use of your list to set some misconception

Now that you have started started with the process by promoting the event, start working through your list and setting things up. Hire the venue, send invitations and do other things you have decided you need to do to make the event a success.

6. Aim to get ongoing publicity

Once it is all totally in place and the event itself is sorted out, aim to get even more publicity by contacting the feature editors of newspapers, magazines and tv shows and inviting these phones cover the event. In the event the event is something that will be of interest to their readers or viewers, you will get coverage before, during and after the event -- thus turning why not a 'one-day' PR event right into a publicity campaign which spans several weeks.

PR - If you follow these simple guidelines, your PR event needs to be a resounding success and generate lots of valuable publicity and goodwill to your client.