Elenor934

Public Relations - The way to Organize a PR Event

Kazakhstan - A PR event may be great for generating free media coverage for your client, however it needs to be properly organized or disaster may ensue. In this article I have set out some suggestions for ensuring that your PR event achieves every one of the goals set for it.

Organizing a successful PR event isn't an complicated matter -- you just need to follow a few guidelines in order to ensure that things are arranged as smoothly and effectively as you can by taking the steps described below...

1. Choose the type of event

The kind of event which suits your client will be determined by a number of variables for example his budget, the specified outcome and whether he wants to focus on swift or long-term success. Having discussed these 4 elements with the person you are working for, you can suggest a celebration which seems best suited to his needs. The final decision, of course, rests with all the client.

2. Set the right date

Whatever type of event your client decides, make it clear that all events make time to put together. Ideally, you need to set a date no less than six months hence for that event, and preferably more. The harder time you have to promote the big event, the more successful chances are it will be. This isn't to express that planning a celebration to take place in 6 weeks time is impossible, since it isn't, but it will require considerable effort to make sure that everything is arranged properly in such a short space of time.

3. Create a list of all that needs arranging

Different events require different arrangements. If your client wants to sponsor a sporting event then discussions must be entered into with the individual or team in question. If he wants to launch an open competition then decisions for the type of competition, the way it will be promoted as well as the prizes involved must be made. Whatever the kind of event you are asked to be effective on, make a list of every single thing which needs arranging, from organizing a suitable venue to obtaining any licenses which can be necessary (for example, a performance license or perhaps a license to run a lottery).

4. Start promoting the big event

Kazakhstan - When you know exactly what you must do to get a successful event organized, you can begin promoting it. Probably the most cost-effective way to do this is by sending press announcements to as many as possible local (or national in the event the event demands this) newspapers, broadcasters and other relevant organizations. Needless to say, in addition to using press announcements, other promotional methods can be used if the budget allows. Advertising, direct mailshots as well as internet promotion can all be familiar with good effect for most events.

5. Use your list to set things up

Now that you have started making use of by promoting the event, begin working through your list and setting some misconception. Hire the venue, send out invitations and do other things that you have decided you need to do to help make the event a success.

6. Try to get ongoing publicity

Once things are in place and the event is sorted out, aim to get even more publicity by contacting the feature editors of newspapers, magazines and tv shows and inviting these to cover the event. When the event is something that'll be of interest to their readers or viewers, you may get coverage before, during and after the event -- thus turning what about a 'one-day' PR event right into a publicity campaign which spans many weeks.

Kazakhstan - If you follow these simple guidelines, your PR event needs to be a resounding success and generate lots of valuable publicity and goodwill to your client.