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Public Relations - How to Organize a PR Event

Public relations - A PR event may be great for generating free media coverage for your client, however it needs to be properly organized or disaster may ensue. In the following paragraphs I have set out some tips for ensuring that your PR event achieves all the goals set for it.

Organizing a successful PR event isn't an complicated matter -- you need to simply follow a few guidelines in order to ensure that things are arranged as smoothly and effectively as you can by taking the steps described below...

1. Determine the type of event

The type of event which suits your client will be determined by a number of variables for example his budget, the desired outcome and whether he really wants to focus on swift or long-term success. Having discussed these factors with the person you might be working for, you can suggest an event which seems best suited to his needs. The final decision, of course, rests with the client.

2. Set the right date

Whatever kind of event your client establishes, make it clear that all events make time to put together. Ideally, you ought to set a date a minimum of six months hence for your event, and preferably more. The greater time you have to promote the event, the more successful it is likely to be. This isn't to express that planning a celebration to take place in 6 weeks time is impossible, as it isn't, but it will require considerable effort to ensure everything is arranged properly in that short space of time.

3. Create a list of all that needs arranging

Different events require different arrangements. In case your client wants to sponsor a sporting event then discussions must be entered into with the individual or team in question. If he wants to launch an open competition then decisions as to the type of competition, the way it will be promoted and also the prizes involved will have to be made. Whatever the type of event you are asked to be effective on, make a list of each and every single thing which needs arranging, from organizing an appropriate venue to obtaining any licenses which might be necessary (for example, a performance license or a license to run a lottery).

4. Start promoting the big event

Kazakhstan - When you know exactly what you have to do to get a successful event organized, you can start promoting it. Probably the most cost-effective way to do this is by sending pr announcements to as many as possible local (or national when the event demands this) newspapers, broadcasters and other relevant organizations. Of course, in addition to using pr announcements, other promotional methods can be used if the budget allows. Advertising, direct mailshots and also internet promotion can all be employed to good effect for a lot of events.

5. Make use of list to set things up

Now that you have started making use of by promoting the event, begin their work through your list and setting things up. Hire the venue, send invitations and do other things you have decided you need to do to help make the event a success.

6. Aim to get ongoing publicity

Once things are in place and the event itself is sorted out, aim to get even more publicity by contacting the feature editors of newspapers, magazines and tv shows and inviting them to cover the event. If the event is something which will be of interest to their readers or viewers, you may get coverage before, during after the event -- thus turning what about a 'one-day' PR event in to a publicity campaign which spans several weeks.

PR - If you follow these simple guidelines, your PR event should be a resounding success and generate plenty of valuable publicity and goodwill for your client.